Project Introduction
New active wear brand based in Nepal which aims to provide affordable & high quality gym wear to Nepali audience
The challenge
Create an identity system that represents the clothing brand as well as the country
Solution
Vyayam is a new Nepali clothing brand with a major focus on active wear. So, in regards to the logo, I wanted to incorporate growth and a common goal of growing together. People exercise for growth and healthy living. For this reason, I wanted Vyayam to be a part of their growth. The main challenge of exercise is to overcome the hardships and reach the desired goal.
The abstract mountain represents Nepal as well as the hardships. The arrows pointing towards the top depict the goal or the destination. Another aspect that I wanted to incorporate into the logo was energy. For this, I added a lightning bolt in the negative space of the logo.
Stylescapes explorations
