Itahari Medical is Itahari’s leading multi-specialty preventative clinic serving since 1995 A.D. Their main mission is to provide patient-centered healthcare with excellence in quality, service, and access and also to inspire hope and contribute to health and well-being by providing the best care to every patient through best clinical practice.
After being in operation for over 2 decades, Itahari Medical has evolved from a small clinic to a leading hospital in Itahari. With the market competition growing and new hospitals commencing their operations, Itahari Medical felt stuck in the past and unable to connect to the younger audience. Itahari Medical wanted to give a fresh rebranding and visual structure and make it appealing to the younger target generation.
The rebranding was being done on the occasion of 25 Years anniversary, so I was tasked with creating a new identity for Itahari Medical, creating a strong presence in social media, designing completely new web experience & launching marketing campaign
The Client wanted identity design with a “Plus” sign denoting health. With their slogan “Your Health First” I wanted to incorporate the connection between people and the hospital in the logo. The logo represents connection, harmony and the people.